why do we call ourselves The Earth Collection?


 We use natural fibres or recycled fabric rather than synthetic fibres made from the oil industry that is a non-renewable source and non-biodegradable. We source these natural fibres produced in the country where we manufacture our goods, cutting transport emissions to a minimum.


 We only use synthetic fibres where absolute necessary, for example our ribbing uses 2 percent Elastane which we state on the labels and our sewing thread is polyester. Using cotton thread means the clothes don't last as long and breakage often happens on the machines.


 We work with small factories and we can ensure there is no under-age workers involved in our productions


 We use only AZO-free dyes and dyes that contain no heavy metals in order to minimize waste water. We only use dyes that have a high fixation rate of the approximately 94-96 percent.


 The dye works we use are required to clean their waste water. Now all professional dye works in China have to gain the environmental quality certificate ISO14001 and the factory quality management certificate ISO9001 which are up to international standards.


 We personally visit each factory that we work with regularly to ensure decent conditions and for quality control. We have worked with some factories and individuals for over 20 years. Annually we test our quality composition, shrinkage, colour fastness and verify there are no heavy metals in our dyes at Hong Kong Testing Centre and in China with the CCIB.


 During the pre-treatment we remove impurities with mild soap solution or enzymes and we bleach our fabrics with the use of hydrogen peroxide in a closed system which dissolves into water and air. In the after-treament no harmful softeners or surface treatments are used to achieve a soft handle for our fabrics, instead we use enzymes or mechanical means such as brushing or tearing up the shorter fibres.


 All our prints are water based. All hang-tags are 100% recycled card with water based print. All our labels are 100% cotton using water based print.


 None of our clothes require dry cleaning which is a chemical heavy process.


 Our buttons are made from natural materials: mother of pearl, coconut shell, cotton covered or metal that is biodegradable. We do not have extra buttons inside our garments to reduce waste, as tests show more than 99 percent do not use them.


 We make quality clothes to withstand time – not to end up in the land fills. Classic design reduces waste.


 In our factories waste fabric is something that is addressed both instinctively by the workers who makes cleaning rags out of it, or it may be used for plush toys or packing filler. We previously made bags and mats out of left over rags. Our Fusion factory explains that as fabric wastage can be up to 15 percent, companies come to collect and separate, using the longer pieces to make mops and so forth.


 As we produce our garments in China we are happy to confirm that laws in relation to work environment, waste management and the environment impact of production have become much more stringent over the last few years, being regularly monitored and checked.


towards a better tomorrow


We are not perfect but we are confident that our practices make a valuable difference.


We are hopeful and ready to adapt as the textile industry improves as a whole:


Meaning organic, sustainable (using less water), and recycled cotton and other natural fibres will become more readily available and fairly priced. It will become possible to work directly with farmers cutting the supply chain shorter


The transportation of goods will become more energy efficient


China will continue to regulate production and subsidize greener technology


Wonderful new fabrics will continue to be developed that will have little to no negative impact during production.


As you know it is not only a question of the production but also of consumer choice. If demand is high for sustainable garments, the system will be forced to change. We will all benefit, as will future generations!


© the earth collection